CMOS Survey

Are You Among 60% of CMOs Leaving Money On The Table?

A recent CMO survey* shows that only 40% of CMOs reported having the right tracking tools to track marketing campaigns effectively.

How do I check?

*CMO Survey - August 2019

Optimize your Marketing Spends

Data from all your campaigns should be integrated to provide a single view

A typical marketing campaign will include at least 4-5 different platforms with their own formats for data capture and reporting. To accurately track performance across all these and get data in time to optimize, you need dashboards that capture the entire customer journey with insights delivered in a timely manner so you can cut wasteful spending and also focus your investments in channels that are performing well.

Three key data flows that you need to track

All reporting tools claim to have deep integrations with numerous platforms. But very few connect these in a logical path based on your customer’s journey and just provide reports in silos. As the number of channels and tools increases, you are faced with inconsistencies and potential gaps that can drive revenue loss.

Arena Calibrate is created in collaboration with marketing experts across functional areas. This dashboard tool is powered by a powerful BI platform that integrates data across platforms to create a comprehensive flow from lead to revenue. Intuitive visuals reveal the entire customer journey, delivering the insights necessary to optimize and accelerate your ROI. We look at data across three key dimensions as shown in the adjacent figure.

Data across the full funnel
Data across 4 key layers
Data across the customer journey

Persona based dashboards

All the data points presented above are tied together in our solution to present the most relevant view for the appropriate stakeholder.

CMOs

CMOs

Marketing/ Demand-gen Directors

Marketing/ Demand-Gen Directors

Front-line Marketing/Demand-gen Manager

Front-line marketing/ demand-gen managers

Want to improve ROI with Arena Calibrate?

Features Campaigns

Campaigns + CRM
$495/mo
Lead To Revenue

  Onetime Setup
Onetime Setup Free tag $995/- Custom Pricing
  Dashboards
Dashboards
  Optimization Recommendations
Optimization Recommendations
  Website Analytics (Data Source: Google Analytics)
  Website Performance KPIs
Website Performance KPIs
  Website Optimization Recommendations
Website Optimization Recommendations
  Campaign Analytics
  Paid Campaign Performance KPIs
Paid Campaign Performance KPIs
  Paid Campaign Optimization Recommendations
Paid Campaign Optimization Recommendations
  Data Source: Google Ads, Facebook Ads, Linkedin
Data Source: Google Ads, Facebook Ads, Linkedin
  Lead Analytics
  Leads Database and Campaign Analytics
Leads Database and Campaign Analytics
  Data Source: Marketo, Hubspot, Eloqua
Data Source: Marketo, Hubspot, Eloqua
  CRM Analytics
  Sales Performance Reporting and Analysis
Sales Performance Reporting and Analysis
  Data Source: Salesforce
Data Source: Salesforce
  Full-Funnel Analytics
  Demand Funnel Measurement
Demand Funnel Measurement
  Customer Journey KPIs
Customer Journey KPIs
  Paid Campaign ROI
Paid Campaign ROI
  Customized Measurement Based On Business Needs
Customized Measurement Based On Business Needs
 
  Pay Per Use Consulting (Additional Optional)
Pay Per Use Consulting (Additional Optional)   $150/hr $150/hr
  Set up time
Set up time 1-2 days 2 weeks 6 weeks
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Testimonials

  • Suzanne Balter

    Tim Burgin

    Vice President, EnergyLogic LLC

    Position2's BI dashboards have given us tremendous insights into ROI of our campaigns. We have real-time, customized data on our entire marketing and sales engine. Also, the team is able to provide data evidence to our business questions. The information we’re gathering is allowing us to make data-driven decisions.

  • Eric Nalbone

    Eric Nalbone

    Digital Marketing Manager at Kabbage, Inc.

    From a metrics perspective, the amount of efficiency we've been able to wring from the Position2 PPC channel in the face of really interesting challenges (increasing budgets and an increasingly competitive landscape, etc.) has been phenomenal.

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