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All your digital campaign data in one place, in one click!

  • Full-stack cloud-based BI dashboard solution designed by digital marketers
  • Data from multiple platforms, integrated to provide customer journey views & actionable insights to drive better performance
  • Free Pre-built dashboards. Advanced analytics at $495/mo
  • On-demand support from analytics experts at $150/hr
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Optimize your Marketing Spends

Arena Calibrate integrates data from all your campaigns across platforms - no more data headaches!

A typical marketing campaign will include at least 4-5 different platforms with their own formats for data capture and reporting. To accurately track performance across all these and get data in time to optimize, you need dashboards that capture the entire customer journey with insights delivered in a timely manner so you can cut wasteful spending and also focus your investments in channels that are performing well.

Arena Calibrate automatically builds dashboards a digital marketer really needs

All reporting tools claim to have deep integrations with numerous platforms. But very few connect these in a logical path based on your customer’s journey and just provide reports in silos. As the number of channels and tools increases, you are faced with inconsistencies and potential gaps that can drive revenue loss.

Arena Calibrate is created in collaboration with marketing experts across functional areas. This dashboard tool is powered by a powerful BI platform that integrates data across platforms to create a comprehensive flow from lead to revenue. Intuitive visuals reveal the entire customer journey, delivering the insights necessary to optimize and accelerate your ROI. We look at data across three key dimensions as shown in the adjacent figure.

Data across the full funnel
Data across 4 key layers
Data across the customer journey

Prebuilt Dashboards that help you focus on the things that matter

Campaign Summary

Campaign Summary

You will be able to compare how each channel is performing across time periods and for individual campaigns and make intelligent budget allocation decisions.

Campaign Analysis

Campaign Analysis

Get ready to cut wasteful spending and move the spends to areas that are performing by looking at performance data of campaigns based on assets, including ads, ad formats, landing pages, and device types.

Insights

Insights

Our insights will help you identify non-performing keywords and track your Quality Score, both critical to optimizing Google Ads.

Web Traffic Summary

Web Traffic Summary

You will be provided a summary view of the most important data points to optimize your paid campaign performance.

Web Traffic Analysis

Web Traffic Analysis

This view provides a deeper look into the key elements you need to optimize your paid campaign performance.

Data Tables

Data Tables

Our downloadable data tables will let you easily perform further analysis or build reports to share with your team or management.

Arena Calibrate is available in three options.

Features Campaigns

Campaigns + CRM
$495/mo
Lead To Revenue

  Onetime Setup
Onetime Setup Free tag $995/- Custom Pricing
  Dashboards
Dashboards
  Optimization Recommendations
Optimization Recommendations
  Website Analytics (Data Source: Google Analytics)
  Website Performance KPIs
Website Performance KPIs
  Website Optimization Recommendations
Website Optimization Recommendations
  Campaign Analytics
  Paid Campaign Performance KPIs
Paid Campaign Performance KPIs
  Paid Campaign Optimization Recommendations
Paid Campaign Optimization Recommendations
  Data Source: Google Ads, Facebook Ads, Linkedin
Data Source: Google Ads, Facebook Ads, Linkedin
  Lead Analytics
  Leads Database and Campaign Analytics
Leads Database and Campaign Analytics
  Data Source: Marketo, Hubspot, Eloqua
Data Source: Marketo, Hubspot, Eloqua
  CRM Analytics
  Sales Performance Reporting and Analysis
Sales Performance Reporting and Analysis
  Data Source: Salesforce
Data Source: Salesforce
  Full-Funnel Analytics
  Demand Funnel Measurement
Demand Funnel Measurement
  Customer Journey KPIs
Customer Journey KPIs
  Paid Campaign ROI
Paid Campaign ROI
  Customized Measurement Based On Business Needs
Customized Measurement Based On Business Needs
 
  Pay Per Use Consulting (Additional Optional)
Pay Per Use Consulting (Additional Optional)   $150/hr $150/hr
  Set up time
Set up time 1-2 days 2 weeks 6 weeks
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Testimonials

  • Suzanne Balter

    Tim Burgin

    Vice President, EnergyLogic LLC

    Position2's BI dashboards have given us tremendous insights into ROI of our campaigns. We have real-time, customized data on our entire marketing and sales engine. Also, the team is able to provide data evidence to our business questions. The information we’re gathering is allowing us to make data-driven decisions.

  • Eric Nalbone

    Eric Nalbone

    Digital Marketing Manager at Kabbage, Inc.

    From a metrics perspective, the amount of efficiency we've been able to wring from the Position2 PPC channel in the face of really interesting challenges (increasing budgets and an increasingly competitive landscape, etc.) has been phenomenal.

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